British ROOSLAIS bearings officially authorized Beijing Xinkangfangsheng Electromechanical Company as the general agent in China.

BEIJING, May 15, 2025 -- ROOSLAIS, a well-known British bearing manufacturer, announced today that it has officially authorized Beijing Xinkangfangsheng Electromechanical Equipment Co., Ltd. as the general agent in China, fully responsible for the sales, technical support and after-sales service of ROOSLAIS brand bearings in the Chinese market.

Founded in 1906, ROOSLAIS is known for its high-precision industrial bearings and transmission solutions, which are widely used in aerospace, rail transportation, precision manufacturing and other fields. This cooperation marks the accelerated layout of ROOSLAIS in the Asia-Pacific market, relying on Xinkangfangsheng's deep-rooted network in China's industrial field to further enhance the brand's service effectiveness in China. Founded in 2013 and headquartered in Beijing, Xinkangfangsheng Electromechanical Company specializes in import agency and technical services for high-end electromechanical equipment, with a sales network and a team of professional engineers covering major industrial cities across China. Mr. Zhao, general manager of the company, said, “The technical advantages of ROOSLAIS bearings are highly compatible with the service capability of Xinkangfangsheng, and we will do our best to promote the application of its products in China's strategic industries such as intelligent manufacturing and new energy equipment.” According to the authorization agreement, Xinkangfangsheng will obtain the exclusive distribution right for the whole series of ROOSLAIS bearing products and set up two regional warehousing centers in North China and East China to ensure a quick response to customer needs.

At the same time, the two sides will jointly carry out technical training to provide customized bearing selection and maintenance solutions for domestic customers.Mr. John Smith, Global Marketing Director of ROOSLAIS, said, “China is the core market of the global manufacturing industry, and Xinkangfangsheng's professional team and local resources will help ROOSLAIS deepen its cooperation with Chinese customers, and jointly address the technical challenges of industrial upgrading. technological challenges in industrial upgrading.” The strategic cooperation aims to enhance the penetration of ROOSLAIS brand in the Chinese market by complementing each other's strengths, and at the same time to provide more efficient and reliable bearing solutions for domestic customers, and to promote the intelligent and reliable upgrading of industrial equipment.

Contact information:

Beijing Xinkangfangsheng Electromechanical Equipment Co., Ltd

Address: No.1 Badaling Economic Development Zone, Beijing, China

Tel：+86-01069101649

E-mail: zhangyan@163.com