On 10 December 2025, the ROOS-LAIS Bearings Annual Distributor Conference, themed ‘Intelligent Connectivity, New Journeys: Forging the Future Together’, was grandly held in the Yangtze Hall of the Shanghai International Convention Centre. Key distributors and regional partners from across the globe gathered in Shanghai alongside ROOS-LAIS brand executives, technical specialists, and industry association representatives. Together, they reviewed the collaborative achievements of 2025, deciphered emerging industry trends, and charted a new blueprint for global strategic cooperation in 2026. The event culminated in multiple collaborative agreements, with contract values reaching unprecedented levels.

As the bearing industry's premier annual event, this conference closely aligns with the sector's developmental pulse of ‘high-end, intelligent and green’ advancement. In his keynote address, the Global CEO of ROOS-LAIS highlighted that by 2025, the brand achieved pivotal technological breakthroughs in precision bearings, with overseas market share increasing by 23% year-on-year. This accomplishment was made possible through the concerted efforts of our global distributor partners. Looking ahead to market opportunities in 2026, the brand will concentrate on three core strategic areas: domestic substitution, new energy equipment, and industrial intelligence. It will increase R&D investment to drive the evolution of products from ‘mechanical components’ to ‘intelligent systems,’ collaborating with distributors to build a global ecosystem of mutual success.

The new product launch segment became the focal point of the conference. ROOS-LAIS's Technical Director unveiled three core series of new products on stage: precision high-speed bearings utilising third-generation ceramic materials, achieving a 40% increase in rotational speed compared to traditional products; integrated sensor bearings customised for new energy vehicles, capable of real-time operational monitoring with 99% fault prediction accuracy; and high-temperature and low-temperature resistant bearings suitable for extreme conditions, ensuring stable operation within environments ranging from -60°C to 300°C. Through dynamic AR demonstrations and on-site performance testing, distributors gained a tangible appreciation of the products' technical advantages in material processing and precision control, bolstering confidence for market rollout.

In terms of channel empowerment, ROOS-LAIS's Sales Director formally unveiled the 2026 Dealer Support Policy, encompassing four core elements: price subsidies, marketing expense reimbursement, inventory turnover support, and after-sales response guarantees. Notably introduced are the ‘Annual Growth Tiered Rebate Scheme’ and the ‘Digital Marketing Empowerment Package’. The brand simultaneously announced the establishment of a ‘Dealer Empowerment Centre,’ which will provide full-cycle services including technical training, solution customisation, and customer resource matching. A 24-hour technical support hotline has also been launched to comprehensively assist dealers in enhancing their market competitiveness.

The conference featured a concurrent industry roundtable forum, inviting experts from trade associations and distinguished dealer representatives to engage in in-depth discussions on core topics including ‘Channel Opportunities Amidst the Wave of Domestic Substitution’, ‘Practical Techniques for Overseas Market Expansion’, and ‘Scenario-Based Applications of Intelligent Bearings’. Participants shared cutting-edge concepts and practical experience. During the awards ceremony, four major honours were presented: the Annual Performance Benchmark Award, Market Expansion Pioneer Award, and Decade of Excellence Partner Award. Representatives of the winning distributors shared their invaluable experiences of growing alongside ROOS-LAIS, drawing repeated applause from the audience. 

The signing ceremony marked the culmination of the conference, with dealer representatives from East China, South China, and overseas regions successively signing the 2026 cooperation agreements. The total contract value increased by 35% year-on-year, demonstrating partners' strong endorsement of ROOS-LAIS' strategic positioning and product capabilities. Following the event, the General Manager of ROOS-LAIS China stated that the brand would leverage this conference to deepen strategic collaboration with distributors. Through technological innovation, policy support, and service upgrades, they would jointly explore high-end markets, achieving a synergistic partnership where ‘1+1>2’.

The evening's appreciation banquet featured cultural performances and lucky draws, providing a relaxed setting for Chinese and international distributors to exchange ideas and strengthen friendships, bringing the conference to a successful close. This event not only consolidated collaborative consensus but also clarified future development directions. ROOS-LAIS will advance alongside its global distributors, harnessing technology as its sail and cooperation as its driving force, to jointly forge ahead on the new journey of high-quality development within the bearing industry.